“Fruit garden of Viet Nam” on display at Italy’s Macfrut 2022 trade fair

by Food World

Agri-Food Vietnam hosted Vietnam Pavillion and delegate to MacFrut 2022 in Rimini, Italy to promote export Vietnam's tropical fruits and agri-food products.

The Vietnamese pavilion called “Fruit Garden of Viet Nam” exhibits fruit processed products, tea, coffee, spices and others, which have drawn the attention of quite many enterprises from not only Italy but also Europe.

Speaking at the event, Vietnamese Ambassador to Italy Duong Hai Hung said Italy is one of Viet Nam’s key importers of agricultural products which holds great potential for growth.

The Embassy of Viet Nam has been helping Vietnamese exporters make the most of the EU-Viet Nam Free Trade Agreement (EVFTA) in order to boost sales of farm produce, especially fruits and vegetables, to Italy and other EU nations, he said.

He noted that the Macfrut provides an opportunity for Vietnamese firms to get updates about market demand and supply, access new technologies in Italy, explore ways to meet the EU’s high standards for imports and gain a foothold in the global supply and value chain.

The exhibition of Vietnamese agricultural products at Macfrut 2022 could enable the expansion of cooperation and exchange between the two countries and push bilateral investment activities, General Director of the Italian Trade Promotion Agency (ICE) Roberto Luongo told Vietnam News Agency. The two-way trade stood at around 4.5 billion EUR (4.75 billion USD) annually, he noted.

He revealed that ICE wants to promote the image of Italy in Viet Nam and support companies from both sides to obtain more business opportunities.

ICE will support a working group of the Italian government, accompanied by enterprises, to visit Viet Nam at the end of this year, he added.

Macfrut is the second largest annual fruit and vegetable show in Europe. This year’s event features some 800 pavilions and is expected to welcome about 32,500 visitors. Buyers has showed their interest in the products and brands of Minh Tien, Hat A Coffee, DACE spices, Ntea, Honeco, VNPP, Jan's, F&G Food, Sunrise Food, Sasaki, Mr.9, L'mant coffee, Ms. Slim, Hoang Anh Maca, Lasuco, Abest, ViOne, Air Plasma.

Europe imports nearly 3.5 billion USD worth of agricultural products from Viet Nam annually.

Why join Agri-Food Vietnam as a Vendor/Seller?

by Hoang Nguyen

Why to be a vendor/seller in Agri-Food Vietnam?

1- Maximize Your Exposure:

Display up to 300 products and UNLIMITED selling leads with TOP-LEVEL Priority Search Listing. PREMIER SELLER will make you get listed on top of the search result pages and help you get up to 30 times more inquiries than free members.(Number of inquiries may vary based on member's activity, product category, market trends etc. )

2- Build Buyers' Trust Faster: Build buyer confidence with a PREMIER SELLER mark and a verified company profile. All PREMIER SELLER members may apply TradeVerified, authentication and verification service by third-party security service providers, one-time for FREE ($150 worth). With this free offer, build immediate buyers' trust and let buyers know you are a legitimate and serious supplier. Let Buyers Know "You Are Verified" and "Trusted Supplier" Premium Company Website: you will have a company website inside Agri-Food Vietnam e-commerce portal with a high traffic trade visitors and buyers visiting everyday.

3- Access Global Buyers, Importers: Weekly online meeting with buyers, importers, associations around the world. Send your company and products information to buyers, importers worldwide weekly.

4- Featured Product: Send us your product page to advertise on the main page 'Featured Product' section on Agri-Food Vietnam. Your product will be posted on the main page for 4 weeks. This ad is available only to members whose status is “Verified” by Trade Verification service.

5- Discount Credit Report Service: With increasing numbers of fraud cases on the internet, you may want to know more about your potential business traders before making deals with. WFG's Report service provides you a one-stop source for your worldwide corporate credit reporting, risk, scoring, and other credit related information.

6- News Letter to buyers, importers, distributors worldwide: Your company and products information will be sent to buyers, importers worldwide weekly in the Vietnam Agri-Food's news letter. Or If you provide an official circular letter (Business proposal in doc or ppt file format, A4 1~2 pages) to us, our Agri-Food Vietnam web admin will convert the document into a professional news letter of html format. Then we send it to our buyers database privately.

7- Your banner of products or promotion campaign will appear in the Homepage of Agri-Food Vietnam

8- Commitment to export: Agri-Food Vietnam has a strong commitment to export for all members. Each seller has an account manager who daily connect to our global agents and worldwide buyers to boost your exportation.

The Top 5 Tips for Successfully Exporting Food and Beverages

by Hoang Nguyen

High in quality, clean, and healthy, Vietnam products in the food and beverage industry have a fantastic reputation abroad. This means that the market is in a wonderful position for producers who want to take their first steps into foreign territories. Of course, before you can simply start shipping your products out to as many customers as possible you need to make sure that you have a plan of action in place. Exportation is not a simple feat, particularly when you think of all the different rules and regulations you need to follow. Fortunately, the following tips could help to ensure that you start your journey on the right foot when exporting food and beverages.

1.     Celebrate “Brand Vietnam”

Vietnam has a fantastic reputation for its high standards when it comes to food and beverages, and that’s something that you want to take advantage of when you’re exporting your products to other countries. Fortunately, if you don’t know how to show your proud heritage yourself, there are plenty of tools out there that can help you to wave the Vietnam flag abroad. For instance, the “Vietnam Made” logo is a great way to get started when you want to attract attention to your products.”

2.     Do Your Homework
The decision to expand your brand into different countries can be an exciting one. However, it’s important not to rush in without doing your homework. You’ll need to spend some time speaking to the experts before you start, and make sure that you visit any potential export markets too. Understand the local customs, the environment you’ll be trading in, and the consumers you’ll be working with.

A good place to start your education is online. You can find plenty of useful guidelines and documents from the Vietnam government to help you here.

3.     Learn about Local Laws and Regulations
While you’re learning as much as you can about exportation and how you need to prepare your products to go across seas, it’s important to brush up on your knowledge of local laws and regulations in different countries. Many of these laws are specifically designed to protect customers and support better transparency when it comes to product management.

One thing to keep in mind is that traceability has become more important in Asian markets, with many government regulations now demanding that food and beverage products be traceable all the way from the point of harvest to the point of sale.

4.     Protect Yourself Against Counterfeiters
Counterfeiting is a common problem in every industry, but it’s a mounting concern for the food and beverage world. The coffee industry has been exposed to the problem of counterfeiting for quite some time now, with “King” coffee box appearing that have the same shape and appearance as the famous Trung Nguyen, and so on.

Falling victim to counterfeit products can hurt your profits, and damage your brand reputation, particularly if people start to associate your company with the poor quality of counterfeited items.

5.     Simplify Processes Wherever Possible
Finally, you should look for ways to make your exporting experience as efficient and simple as possible. Examine your manufacturing processes and think about how you can increase productivity and reduce costs. For instance, you might implement an automated facility that makes it easier to package your goods without as many employees.

Whatever you do, remember that expanding overseas will always be a big decision that requires a lot of planning and attention-to-detail. However, if you do it right, it can be your key to bigger, more sustainable profits.

To find out more about Exporting Food and Beverages please contact us directly on 0815015018 or fill in an online enquiry form with us and someone will be in touch with you as soon as possible.

Market developments, characteristics of the agricultural season of some localities

by Hoang Nguyen

The fourth wave of COVID-19 epidemic broke out in Vietnam at the right time when many localities were harvesting agricultural products. Difficulties piled up when the export market was narrow and domestic consumption struggled, so Vietnam's agricultural products need radical and synchronous solutions that both ensure output and maintain value. trademark.

According to statistics of the local Department of Industry and Trade, the Ministry of Industry and Trade, in the situation of Covid-19 epidemic in the country is developing rapidly and complicatedly, production, business activities and consumption of agricultural products are facing many difficulties. difficult situation, commodity prices are low, which has affected the income and life of people in the province. Currently, many localities are in the harvest season of many fruits and fruits, including lychee of Bac Giang province, Hai Duong province, Longan, mango of Son La...

In Dong Thap province

Currently, a number of agricultural products in Dong Thap province are in stock in large quantities. In which, purple sweet potato products are backlogged with an output of 8,494 tons because mainly traders do not buy or buy very little. In the coming time, some products will be harvested such as: chili peppers with an estimated output of 32,145 tons at the end of the season; Pangasius, basa with an estimated output of 184,587 tons; rice with an estimated output of 1,514,900 tons...

Uses of purple sweet potatoes, prices, delicious dishes from purple sweet potatoes


In Dak Lak province

Some agricultural export contracts have been canceled or suspended with foreign partners and some agricultural product importing countries have required Covid-19 testing for agricultural products. However, at present, the province's testing capacity is not sufficient and timely. At the same time, there are no unified standards and procedures for transporting and circulating goods to ensure safety against Covid-19 in the production, harvesting, packaging and transportation of agricultural, forestry and fishery products.

Popular types of mango, how to choose and buy quality crispy mango

In addition to the difficulties mentioned above, some fruits have decreased in price for a long time, especially Mango, which has dropped sharply, and Bo Boot in the off-season has dropped sharply, averaging about 30,000 VND/kg in the past season. time down to 6,000 VND/kg, the reason for the decrease was due to oversupply, lack of deep processing plants; Pineapple trees, previously the price of buckets was about 10,000 VND - 12,000 VND/kg, now the price has dropped to about 6,000 VND/kg. The reason is due to the influence of the Covid 19 pandemic, people limit consumption, it is difficult to transport and consume ... supply exceeds demand in the current context.


In Long An province

The price of agricultural products in the province is relatively stable, although the price is not high, farmers still make a profit. From the beginning of May until now, due to the influence of the epidemic and this is also the busy harvest season of Vietnamese fruits, the prices of agricultural products in the province are very low.

Current prices of some agricultural products:

+ Dragon fruit: The purchase price of red flesh dragon fruit at the export warehouse ranges from 9,000-15,000 VND/kg depending on types 2 and 3; purchase price at the garden from 3,000-5,000 VND/kg; White flesh dragon fruit at the warehouse is about 9,000-12,000 VND/kg, in the garden about 2,000-3,000 VND/kg (Preliminary processing and preservation costs are high, so there is a difference between the purchase price and the export price). The main consumption channel is small-scale export, the distribution system is small compared to production output.

+ Lemon: The purchase price is about 5,000 - 6,500 VND/kg; the average export price is 8,000 VND/kg. Main export markets are China, Singapore, the Middle East, Dubai….

+ Watermelon: The purchase price at the field is about 4,000-5,000 VND/kg unsorted, the price at the warehouse ranges from 4,000-6,000 VND/kg depending on the type. For watermelons currently mainly consumed domestically, the main market is Ho Chi Minh City. Ho Chi Minh City and Hanoi.

From July 1, 2021, Ho Chi Minh City will apply the fee for seaport infrastructure, businesses declaring at Ho Chi Minh City Customs will cost 1/2 the cost of businesses declaring Customs in other provinces (declaring at Ho Chi Minh City Customs Department). Ho Chi Minh City Customs only pay the infrastructure fee of 250,000 VND, and declare it in other provinces and cities 500,000 VND), this may affect the overload for Ho Chi Minh City Customs when businesses want to reduce costs. transport.


In Quang Ngai province

- Watermelon: Currently, at the time of harvest, varieties of Watermelon are grown such as An Tiem, Hac My Nhan, Hac Long, Hong Luong, with prices ranging from 4,500 - 7,000 VND/kg. There was a slight increase compared to the same period in 2020. However, in general, prices are still very low compared to the same period in 2019.

Watermelon so far has harvested 1,099.2 hectares, the average yield is 26.9 tons/ha, the output is 29,568.5 tons; It is estimated that at the end of the crop, an area of 288.8 ha with an average yield of 26.9 tons/ha with an output of 7,681.5 tons to be consumed (Binh Son and Mo Duc districts).

- Chili peppers: Currently, chili is in the final harvest season of the first phase. The main consumption market is domestic, the current selling price is from 3,000-4,000 VND/kg, the price is down from 23,000-27,000 VND/kg compared to the previous season. with the beginning of the season, and a sharp drop in prices compared to the same period in previous years, causing many people in districts that grow chili like Quang Ngai city, Tu Nghia and Binh Son districts to suffer.


In Tra Vinh province

Some agricultural products have been affected, dropped in price, consumed slowly, are backlogged, and producers are unprofitable and suffer losses, such as: Grapefruit, mango, guava, snakehead fish, whiteleg shrimp, to be specific. :

- Grapefruit: Planting area is 1,957 hectares, fruiting area is 1,505 hectares, harvested output from the beginning of the year to date is 4,000 tons.

- Mango: The planting area is 1,563 hectares, the fruiting area is 1,388 hectares, the harvested output is about 4,500 tons.

- Guava: Planting area is 286 ha, fruiting area is about 200 ha, yield is 2,300 tons.

- Snakehead fish: The farming area from August 2020 to now is 446 hectares, of which the area to harvest is about 236 hectares, the yield is over 16,400 tons. It is estimated that the remaining output until the harvest period is about 10,000 tons, due to the influence of the Covid-19 epidemic, consumption is slow.

- Vannamei shrimp: 3,289 ha has been stocked, the yield is 16,806 tons. Estimated output to the harvest period is 4,500 tons. Currently, the purchasing price is falling sharply, so consumption is slow, some places of the district traders do not announce the price.

In Ha Tinh province

Some agricultural products (such as rice, chili...) cannot be purchased by traders in the northern provinces during the harvest season, causing the price of chili to continuously decrease, some items are difficult to transport out of the epidemic area, and the quantity traders buy less compared to previous years.

The impact of the Covid-19 epidemic has made it difficult for aquaculture products to export, consumption is slow, the selling price of some products has decreased, such as the price of shrimp, which has now decreased by 10-15% compared to 2019 and decreased by 20 %. % compared to February 2021…, greatly affecting the psychology of reinvesting in production and farming.

From the beginning of 2021 up to now, dangerous infectious diseases in livestock and poultry have developed complicatedly (especially African swine fever, bullous skin disease in buffaloes and cows) causing great impacts on development. production and increased costs of disease prevention and control, animal husbandry, and consumption of some livestock products decreased compared to the same period in 2020.

Due to the impact of the Covid 19 epidemic, countries restricted the import of wood chips (such as China, Japan ...) so the export of woodchips and wood-processed products faced difficulties, manufacturing factories faced difficulties. , forest product processing encountered difficulties in production, production output decreased (operating only about 70-80% of capacity), affecting business results of enterprises, employment of employees and income. of forest growers.

In Kon Tum province

Agricultural production in Kon Tum province is subject to many unfavorable factors, facing many difficulties and challenges such as natural disasters, frequent and widespread epidemics (Food-and-mouth disease, African swine fever, inflammatory diseases) skin lumps in cattle (new disease)). Unable to consume coffee products in the domestic market, the consumption volume decreased by 80% compared to the consumption level before the epidemic occurred; coffee products cannot be exported to other countries; the consumption of powdered coffee, instant tea, etc. in the domestic market decreased by 80-85%; consumption of green coffee in the domestic market decreased by 30% compared to the consumption before the epidemic occurred. The inventory of rubber latex is still high, about 1,500 tons (due to the Covid-19 epidemic not being able to sell).

From the beginning of 2021, the Ministry of Industry and Trade has implemented programs to promote the consumption of agricultural products in the provinces of Son La, Ben Tre and Hai Duong through e-commerce and bring positive effects. Currently, the Ministry of Industry and Trade is coordinating with 6 major e-commerce platforms, including: Sendo, Voso (Viettel Post), Tiki, Shopee, Postmart (VNpost), Lazada to implement purchasing, logistics and trading plans. e-commerce and prepare communication and promotion activities for Bac Giang lychee products. Connecting agricultural product consumption on the number one platform is one of the effective solutions, taking advantage of technology following the 4.0 trend…