“Fruit garden of Viet Nam” on display at Italy’s Macfrut 2022 trade fair

Agri-Food Vietnam hosted Vietnam Pavillion and delegate to MacFrut 2022 in Rimini, Italy to promote export Vietnam's tropical fruits and agri-food products.

The Vietnamese pavilion called “Fruit Garden of Viet Nam” exhibits fruit processed products, tea, coffee, spices and others, which have drawn the attention of quite many enterprises from not only Italy but also Europe.

Speaking at the event, Vietnamese Ambassador to Italy Duong Hai Hung said Italy is one of Viet Nam’s key importers of agricultural products which holds great potential for growth.

The Embassy of Viet Nam has been helping Vietnamese exporters make the most of the EU-Viet Nam Free Trade Agreement (EVFTA) in order to boost sales of farm produce, especially fruits and vegetables, to Italy and other EU nations, he said.

He noted that the Macfrut provides an opportunity for Vietnamese firms to get updates about market demand and supply, access new technologies in Italy, explore ways to meet the EU’s high standards for imports and gain a foothold in the global supply and value chain.

The exhibition of Vietnamese agricultural products at Macfrut 2022 could enable the expansion of cooperation and exchange between the two countries and push bilateral investment activities, General Director of the Italian Trade Promotion Agency (ICE) Roberto Luongo told Vietnam News Agency. The two-way trade stood at around 4.5 billion EUR (4.75 billion USD) annually, he noted.

He revealed that ICE wants to promote the image of Italy in Viet Nam and support companies from both sides to obtain more business opportunities.

ICE will support a working group of the Italian government, accompanied by enterprises, to visit Viet Nam at the end of this year, he added.

Macfrut is the second largest annual fruit and vegetable show in Europe. This year’s event features some 800 pavilions and is expected to welcome about 32,500 visitors. Buyers has showed their interest in the products and brands of Minh Tien, Hat A Coffee, DACE spices, Ntea, Honeco, VNPP, Jan's, F&G Food, Sunrise Food, Sasaki, Mr.9, L'mant coffee, Ms. Slim, Hoang Anh Maca, Lasuco, Abest, ViOne, Air Plasma.

Europe imports nearly 3.5 billion USD worth of agricultural products from Viet Nam annually.